Ayurveda startup AyuRythm is using tech to offer personalised wellness solution to users

AyuRythm is a digital personalised wellness solution based on the principles of Ayurveda. The Bengaluru startup which was founded last year is using technology to make Ayurveda easily accessible and personalised to people. The product currently is in its pre-revenue stages.  The product and challenges According to the founders, one of the challenges of scaling the product – the AyuRythm app – was lack of technology driven objective measures to assess the holistic wellness state of the individual, which varies from morning to night, season to season, as well as day to day. AyuRythm has solved this issue with an easy-to-use and accessible digital mobile platform. The registered users need to answer 30 questions one time and take 30 seconds pulse diagnostic test using their smartphone camera. The users’ holistic wellness state is analysed and solutions combining yoga, breathing exercise, meditation, food, and herbal remedies are suggested. The more tests the user takes, the system can track more of their holistic wellness variation, and offer a personalised solution.

The pulse diagnostic test measures the blood flow using the smartphone camera basis finger photo plethysmography principles.  From the signal, they compute 7 vital signs namely heart rate, rhythm, systolic BP, diastolic BP, pulse pressure, arterial stiffness, and pulse morphology, and then correlate these vital signs to Ayurvedic biomarkers. This is then used to calculate bodily humours namely vata, kapha, and pitta, which form the holistic wellness index. The team is now of 10 people.  The team has built sets of algorithms to asses Prakriti through a differential diagnosis questionnaire and Vikriti using smartphone camera or wearable sensors. With extensive help from evangelists and UI/UX engineers from Apple accelerator, the mobile app was designed. The team continues to have knowledge sessions with Apple team at their accelerator and benefits through several iterations to create a good product for excellent user experience.

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