ITC’s personal care brand, Vivel, has launched Vivel Ayurveda Essence soap in a tie-up with Arya Vaidya Pharmacy Ltd in the state. The skin nourishing bathing bar combines the goodness of 20 essential herbs vital for skin health and care - Vacha, Neem, Ghrat Kumari, Yastimadhu, Suwa Oil, Amahaldi, G