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Egyptian student wins second prize in My Life My Yoga contest

Egyptian student Shams Abdullah Butler won the second prize in the category “Female Youth” in the Global Video Blogging Contest “My Life My Yoga”, organised by the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH), India. The

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Forest Essentials sets sight on becoming ‘global leader’

India-based Forest Essentials is furthering its global expansion plans on the back of increased interest in its Ayurvedic beauty products amid the novel coronavirus (COVID-19) health crisis. The brand was founded in 2000 and considers itself a pioneer of the

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JSS Ayurveda hospital, Mysuru releases immunity booster kit

To enhance people’s immunity during the pandemic, JSS Ayurveda hospital has come up with a kit (in picture) comprising of Rasayana, extract of turmeric, fumigation stick, and nasal drops. Suttur mutt seer ShivarathriDeshikendra Swamiji launched the immunity booster kit at

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which ‘milk’ is best for our health?

A trip to the supermarket presents shoppers with an overwhelming number of milk choices. And far from just being the domain of the modern hipster, plant-based milk alternatives are going mainstream. Leah Dowling, Lecturer in Dietetics, Swinburne University of Technology

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Ayurveda doyen PR Krishna Kumar is no more!

P.R. Krishnakumar, managing director of the Arya Vaidya Pharmacy  died of Covid-19 in Coimbatore, last Wednesday,  September, 16th.Known for his kindness, expertise and inspiring personality  PR K was Chancellor of Avinashilingam Institute for Home Science and Higher Education for Women,

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533 objectionable ads in March-April, 2020

During the months of March and April 2020, ASCI investigated complaints against 533 advertisements, of which 115 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. The Consumer Complaints Council (CCC) evaluated remaining 418 advertisements, of

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