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The advertisement claims “100 Days Diabetes Healer” by Rathira Ayurveda and Kokilaben Dhirubhai Ambani Hospital and Medical Research Institute advertisement claiming to overcome Parkinson was not substantiated with proof. Taking note of these false and misleading advertisements, the Advertising Standards Council of India (ASCI), a regulatory body, has issued directions for removal of content of 299 advts from print, television, Twitter and YouTube.