Grafdoer to expand its roots into the Health & Wellness Segment with ‘Edhini’

Personal hygiene emerged as a top priority for consumers to combat the COVID-19 crisis across the world. Based on the ongoing situation, Kitchenware and Sanitary-ware brand Grafdoer announced its entrance into the Health & Wellness segment with its subsidiary brand ‘Edhini’. ‘Edhini’ is derived from a Sanskrit word which means the Earth, hence, the product line-up under the brand lineage will have natural products. The brand also introduced its very first product an Ayurvedic Instant Hand Sanitizers under their label. Available in a 500Ml container, the sanitizer contains active ingredients like neem, aloe vera, and lemon along with a concentration of 70% alcohol and other PH balancing activators which is effective in destroying 99.9% bacterias. Mr. Vinay plans to introduce more product variants under the brand name Edhini and will be available in the market soon.

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