Emami ropes in Katrina Kaif to endorse ‘7 Oils in One’ brand

Emami Ltd announced that it has appointed Bollywood actor Katrina Kaif for its 7 Oils in One non-sticky hair oil brand. The hair oil brand is a part of Emami’s ₹1, 220 crore strong hair care portfolio which includes Kesh King oil and shampoo, Navratna and 7 Oils in One. The hair care category contributes 30% to company’s overall turnover. As per industry estimates, light hair oil is the fastest growing segment with a compound annual growth rate (CAGR) of 25% in the last five years.

“As a brand we have taken keen interest in the segment, established ourselves as a dominant player and have gained firm foothold in this dynamic space. We welcome Katrina to our Emami family. She is an epitome of beauty and is grace personified. She is a global figure who has carved her own niche with her sheer confidence and success. Her infectious charm only adds to her superstar repertoire. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers,” said Priti A. Sureka, director, Emami Limited.

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