Japan’s travellers show interest in Ayurveda

Sri Lanka’s Ayurveda healthcare is getting the attention of high end tourist market. Lately, the Japanese travel sector has shown more interest in Sri Lanka’s Ayurveda tourism. The twin expo AROGYA 2014 and INTRAD 2014 was held at BMICH.

The AROGYA series of exhibitions were introduced by the National Chamber of Commerce of Sri Lanka in partnership with the Ministry of Health and features indigenous medicinal products and services. As for INTRAD, this year is the eighth in the INTRAD series. This is the first time that the twin events are held together. Attending the twin expo were delegations and participants from Vietnam, Thailand, India, Maldives and China. A Sri Lankan Ayurveda product brand has earned global reputation with its treatment centers being located in Europe.

With only a per capita healthcare expenditure of $ 175, at first Sri Lanka does not appear to have an advanced healthcare infrastructure similar to the developed countries. However, due to the support of well-trained, high quality healthcare professionals there is emergence of a new sector – that is medical tourism. Studies show that around 15 per cent of patients in Sri Lanka are foreign patients, such as from the Maldives. Since the end of conflict in 2009, Japanese tourists to Sri Lanka have doubled. In 2013, more than 31,500 Japanese tourists visited Sri Lanka. In the same year, Japan ranked 11th in arrivals to Sri Lanka as per tourists’ country of residence, immediately below USA, which ranked 10th.

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