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Delhi-based beauty and skincare brand Kama Ayurveda is well-known for its use of natural ingredients and chemical-free products. After running a graphic design firm for nine years, Vivek Sahni launched Kama Ayurveda, a personal care brand known for its natural ingredients and chemical-free beauty products in 2002, along with his existing business partner Dave Chang and two new partners Rajshree Pathy and Vikram Goyal, Vivek. To manufacture its products, Kama Ayurveda tied up with 100-year-old Arya Vaidya Pharmacy of Coimbatore, Tamil Nadu, using the pharmacy’s unadulterated formulations and natural ingredients from local gardens. Initially started with 9 personal care products and relatively unknown in the market, Kama Ayurveda has about 340 employees now and the annual turnover is close to Rs. 110 crores.