Use and perceptions of online fertility educational material

In the current age of easy access to the internet and widespread use of social media, patients often search online for information on medical conditions while concurrently seeking the advice of a physician. Online information can be biased in favour of a discussion of benefits over risks, lack of evidence-based research to back up recommendations, and fail to disclose conflicts of interests, especially when most information has been created by private companies rather than physicians. Even among fertility clinics’ websites, the information provided can be biased and incomplete with little discussion of safety and risks, particularly for newer technologies such as pre-implantation genetic testing . Furthermore, most online medical information is written at an educational level that is too high for the average patient to understand.

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