Repositioning India as global powerhouse of Ayurveda

Arthur D Little (ADL), a global management consulting firm, has announced the launch of the International Ayurveda Alliance (IAA) in partnership with Begin India Think Tank and HumanSTAR. Its aim is to reposition India as a global powerhouse for the ancient medical practice of Indian Ayurveda. The alliance’s main charter is to drive the creation of the largest global repository of Indian Ayurveda practices, creating an industry-wide technology platform for diagnostics and measurement of clinical outcomes. In the wake of the alarming global consequences of Covid-19, the IAA can be a one-of-its-kind initiative to bolster global healthcare systems.

The IAA is the first step in the renaissance of ancient Indian medical systems­­ and aims to catalyse a $50 billion dollar industry creating over 15 million jobs for Indians. The IAA will convene industry roundtables to define the 2030 vision for Indian Ayurveda. It aims to produce public knowledge assets in the proposed Ayurveda knowledge repository and the conceptual framework for evidence-based Ayurveda. Subsequently, the Alliance aspires to support industry-government dialogues especially with the Ministry of AYUSH and relevant state governments to help align a long-term vision, enhance sector capacity, and stimulate job creation.

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